Friday Inspiration: Land O'Lakes Delete to Feed Campaign

I'm impressed with a big company pushing our attachment to a social platform (I'm curious how many people are willing to part with photos in exchange for donating meals??) to make a difference to those that go hungry (and that may also never have a chance to Instagram their own food...). It made me think twice about what's important. What do you guys think? "It will donate 11 meals for every shot of food porn you part with."