The greatest trick capitalism ever pulled was making you want a pumpkin spice latte and its 49 gms of added sugar!

PSLs have 49 grams of added sugar - more than the daily allowance and no pumpkin. This is not only a good read about the pumpkin spice latte, but also about our crazy with pumpkin flavors. Oddly, it is a seasonal thing, even though most people don't actually eat the seasons. Though this is a good marketing tactic, could be a good case study to figure out how to make other seasonal produce as coveted.