Celebrity endorsements of food and drinks show that 80%+ are for junk food.
I knew the number was high, but this is pretty sad. I'm sure part of the issue is that healthier food options don't have budgets for celebrity endorsements.
darkchocolatepeanutbutter
8yr
I don't like this trend at all. It reminds me of when celebrities endorsed cigarettes in advertisements. I'm glad Michelle Obama has celebrities endorsing fruits and veggies for her campaign but they also work with the junk food industry. Very confusing for small ones
munchiemummy
8yr
There should definitely be limitations on junk food advertising, just like there is for alcohol and cigarettes. Unfortunately, big food would put up a big fight.
etsummer
8yr
I think it's harder too that junk foods are more branded. Easier to advertise Coca Cola than just 'zucchini' or 'peaches' in general.
sugardetoxme
8yr
The IDF Framework for Action on Sugar they propose a ban on sponsorship of sporting events of sugar-sweetened beverages or high sugar foods. Don't think people will go for it, but would make a HUGE impact.
garv
8yr
They have the budgets because they have the turnover, simple! In India , yes of all places, a law making celebrities partly responsible for the claims made by the brands they endorse is being considered...
DietID_TeamDietitians
8yr
@garv that is such good news, especially since so many celebrities are endorsing so much processed foods that they probably don't consume.
I love chickpea pasta on busy nights because itโs protein dense (vs regular pasta), tastes virtually the same, and pairs perfectly with whatever combo of veggies are sitting in my fridge :)The be...
oceanspirit
Yummy! I have lentil pasta in my pantry...thanks for the inspiration ๐